Founder Troy Cooper started the company in 1999, operating from the third bedroom of a small Queenslander home.
"On-hold messaging is one of the most powerful, influential and cost effective marketing tools available to businesses. "
- Troy Cooper
After a successful career in both the radio and television industries, Troy saw the need for a more professional and entertaining approach to telephone messaging, and started writing and producing audio marketing programs for playback on the phone lines of various businesses. The dynamic soundtracks were VERY different to the “...your call is important to us..."type message often heard.
The audio programs were so successful that small and large companies around Australia started connecting to the service after seeing real benefits of entertaining waiting callers with information on their business. Taking advantage of our digital production suites that feature the latest audio editing technology for crystal clear playback over telephone lines.